Simply Golf was founded in 1994 as a company to offer more consistent golf equipment to the public. We had found that what you think you are buying is not necessarily what you get. We found that each equipment manufacturer has it's own set of parameters for the same golf terms such as Flex (Regular, Stiff, Ladies), Loft, Lie etc. Simply Golf has fitted thousands of golfers since that date and helped improve their game. Up till a few years ago a personalized fitting was only available to the Golf Pro. Now it is available to everyone. Simply Golf believes all levels of golfers from the beginner to the professional golfer would benefit from professionally fit equipment. We are the ultimate in game improvement and the players' advantage from tee to green.